The AdweekMedia Plan of the Year

Reaching that golden but elusive male consumer aged 25-35 and getting him excited about your product has never been easy. The digital age, and its effect on TV viewing, has made it no easier. But for executives at Unilever, this task was rendered tough…

The AdweekMedia Plan of the Year

Reaching that golden but elusive male consumer aged 25-35 and getting him excited about your product has never been easy. The digital age, and its effect on TV viewing, has made it no easier. But for executives at Unilever, this task was rendered tough…

The AdweekMedia Plan of the Year

Reaching that golden but elusive male consumer aged 25-35 and getting him excited about your product has never been easy. The digital age, and its effect on TV viewing, has made it no easier. But for executives at Unilever, this task was rendered tough…

UNC-TV, Alcoa, and “The Don” North Carolina Public Radio WUNC

I spent a full week agonizing over whether to ask UNC-TV for the emails it was turning over to Alcoa. After blasting the Senate, Jim Goodmon, and Alcoa for treating UNC-TV as a public agency, I just couldn’t stomach doing the same thing. (2 hours ago)

LIN TV buys digital media firm for $11M

PROVIDENCE LIN TV Corp. on Tuesday announced that it has bought RM Media LLC, a fast-growing online advertising and media services company based in Austin, Texas, for $10.7 million in cash, stock and liabilities. (30 mins ago)

Yahoo Aims Tries to Connect Internet and TV with ConnectedTV

Yahoo recently launched ConnectTV, an innovative service that aims at merging Internet and TV content and make both easily viewable all on the same screen. To accomplish the task, Yahoo partnered with some of the world’s leading TV screen manufacturers, in a project that took over three years in the making. (1 min ago)

B2B in a Web 2.0 World, Part 3: TV Media Relations

Broadcast, cablecast, simulcast, webcast, podcast, vodcast, mobilecast — the melding of the realms of “lean back” and “lean in” technology can mean coming attractions for business-to-business marketing communications and video news generation — if done straight-up, i.e., correctly and transparently. Narrowcast B2B Web video programming has completely changed the old TV newsroom paradigm. (2 hours ago)