The AdweekMedia Plan of the Year

Comfort and fit have always been mainstays for Playtex bras. Most anyone over 40 remembers how the Cross Your Heart Bra lifts and separates.? Why? Because Jane Russell said so on those TV spots back in the 70s.

The AdweekMedia Plan of the Year

Comfort and fit have always been mainstays for Playtex bras. Most anyone over 40 remembers how the Cross Your Heart Bra lifts and separates.? Why? Because Jane Russell said so on those TV spots back in the 70s.

The AdweekMedia Plan of the Year

Comfort and fit have always been mainstays for Playtex bras. Most anyone over 40 remembers how the Cross Your Heart Bra lifts and separates.? Why? Because Jane Russell said so on those TV spots back in the 70s.

The AdweekMedia Plan of the Year

Comfort and fit have always been mainstays for Playtex bras. Most anyone over 40 remembers how the Cross Your Heart Bra lifts and separates.? Why? Because Jane Russell said so on those TV spots back in the 70s.

The AdweekMedia Plan of the Year

Comfort and fit have always been mainstays for Playtex bras. Most anyone over 40 remembers how the Cross Your Heart Bra lifts and separates.? Why? Because Jane Russell said so on those TV spots back in the 70s.

The AdweekMedia Plan of the Year

Comfort and fit have always been mainstays for Playtex bras. Most anyone over 40 remembers how the Cross Your Heart Bra lifts and separates.? Why? Because Jane Russell said so on those TV spots back in the 70s.

The AdweekMedia Plan of the Year

Comfort and fit have always been mainstays for Playtex bras. Most anyone over 40 remembers how the Cross Your Heart Bra lifts and separates.? Why? Because Jane Russell said so on those TV spots back in the 70s.

The AdweekMedia Plan of the Year

Reaching that golden but elusive male consumer aged 25-35 and getting him excited about your product has never been easy. The digital age, and its effect on TV viewing, has made it no easier. But for executives at Unilever, this task was rendered tough…

The AdweekMedia Plan of the Year

Reaching that golden but elusive male consumer aged 25-35 and getting him excited about your product has never been easy. The digital age, and its effect on TV viewing, has made it no easier. But for executives at Unilever, this task was rendered tough…

The AdweekMedia Plan of the Year

Reaching that golden but elusive male consumer aged 25-35 and getting him excited about your product has never been easy. The digital age, and its effect on TV viewing, has made it no easier. But for executives at Unilever, this task was rendered tough…