PR people are links-ago-go promoting their own stuff but not in work for clients

There are shockingly few hyperlinks in PR materials prepared by PR firms for their clients. Why? And why aren't clients mad about this?

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Keys for higher rank in search engine results

Want to get your Web site to appear high up in the results when someone is looking for the kind of stuff you sell? In last week’s column, I shared with you some of the basics of using search engines to drive traffic to your Web site. (16 mins ago)