Google Spam Detection Algorithm

For internet promotion in search engines like Google, do not over do it. Some spam pages are documents that have little if any meaningful content, but instead comprise collections of popular words and phrases, often hundreds or even thousands of them; these pages are sometime called “keyword stuffing pages.” Others include specific words and phrases [...]

Google Trademark Filings for Search Engine Optimization

As search engine optimization practitioners and consultants, we spend a lot of time reading very dry but illuminating trademark filings. We have uncovered the following that has helped expand our view of the techniques search engines like Google are using to increase relevancy and combat search engine spam: An information retrieval system indexes documents in [...]