BBC Pledges to Link Out More, but Holds Back the Google Juice

The same week that Pete Clifton , BBC’s head of editorial development for multimedia journalism, told journalism.co.uk that BBC must do better at linking to external sites, the search engine optimization blog Blogstorm roundly criticized BBC for using a convoluted linking mechanism which denies the sites that BBC links to any benefit in their Google ranking. (38 mins ago)

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