B2B in a Web 2.0 World, Part 3: TV Media Relations

Broadcast, cablecast, simulcast, webcast, podcast, vodcast, mobilecast — the melding of the realms of “lean back” and “lean in” technology can mean coming attractions for business-to-business marketing communications and video news generation — if done straight-up, i.e., correctly and transparently. Narrowcast B2B Web video programming has completely changed the old TV newsroom paradigm. (2 hours ago)

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