What the Heck is Hotel Web Site Optimization, Anyway? | By Neil Salerno

With all the talk about search engine optimization, web site optimization often gets left off the radar for many hoteliers. Yet, WSO is the necessary first-step to building and marketing a functional hotel web site. Web site optimization is the process of specifically designing your site’s web pages to rank high within search engines; optimizing your web pages for search is an absolute must. (2 hours ago)

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