Blog Marketing: Business Benefits

Business blog marketing is in the early stages of a huge explosion. If you do not know what a blog is then Freshbot has a clear and concise definition for you:

A blog is a collection of web pages consisting of typically brief, regularly updated entries that are arranged chronologically. The format has been compared to a what’s new page or a journal.

Business blogs serve as a new media channel for:

  • Marketing to customers
  • Promoting new products and services
  • Sharing industry knowledge
  • Communicating with employees

If you are responsible for small business marketing or non-profit marketing, the timing has never been better to setup your business blog.

Just what can a blog do for your business? Plenty.

The benefits of setting up a business blog are as follows:

  1. Blogs are inexpensive to deploy. Blogs are ultra low-cost, often free, because installing a blog is both routine and straight forward. Your company’s business blog hosting can be achieved very economically on your existing business website or on a newly registered domain name.
  2. Blogs require no technical skills. Once the blog software is installed, all that is technically required from you is your ability to type new articles. If you can author an email in Yahoo Mail or Hotmail, then you can most certainly quickly write blog articles in all popular blog interfaces such as wordpress or typepad.
  3. Blogs are easy to update. Blogs are so easy to update that it is no wonder that typical blog update cycles are daily or weekly versus quarterly or sometimes “never” like with a static website. Nothing formal is required as most blog readers expect an informal writing style on blogs with short, to the point content.

To get started with setting up your first blog for business, contact us.

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One Response to “Blog Marketing: Business Benefits”

  1. You forgot the most important thing. Blogs are also FUN! :)