Stemming Functions for Internet Search Engines

All new learning by the staff of Freshbot begins with a keen understanding of the new vocabulary.

As esoteric as some of the concepts seem, the details can always be broken down and applied to yield a positive outcome.

If you start with the winning assumption that you do not need a Google PhD. degree to understand simple, but rarely discussed topics, then you will be well on your way to SEO mastery.

First: Know your enemy.

Of course search engines are not the enemy. Ignorance is, but that is yet another story…

In any event, if you are a search engine optimization consultant or better yet just somebody who wants to learn, then you will certainly want to keep track of the competition in the search engine industry to learn where the search engines are truly headed.

One such area is stemming.

Stemming is the process of systematically reducing complex words to their base or root form.

Stemming functions are fundamental design elements of information retrieval systems such as Internet search engines. Stemming is used by companies like Yahoo to expand search results for users and thereby increase the user experience.

For example, a user executing a search for “ferrets” would likely also be interested in multiple content sources which contain the word “ferret” (without the s).

By pulling together content about “ferrets”, “ferret” and other related words, the user is presented with a more comprehensive selection of choices to complete the search.

While the use of keyword stemming functions have been in use by search engines for a while now, it is important to note that this concept is being expanded to focus more on search phrases. This is as opposed to searches based on mere keywords.

Do you have a comment or question about this article? We welcome your feedback…

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One Response to “Stemming Functions for Internet Search Engines”

  1. So you can learn all this from trademark monitoring and patent monitoring the filings by the large search engines?